The International Fur Federation (IFF) presented on 17 February last in London during the London Fashion Week under the name 'Natural Fur', its pioneering global sustainability strategy for fur in the fashion world. The strategy includes clear promissory notes and objectives in the areas of animal welfare, the environment and social policy, guided by the sustainable development goals of the United Nations. It includes an ambitious program and road map for the direction in which the fur industry and its entire value chain will move in the coming years to become a fully sustainable industry. Furlab, as a member of IFF, welcomes the strategy and, from its position as a leading fur innovation center, will make every possible contribution to achieving the ambitious goals.
The sustainability strategy initially includes the launch of Furmark, a global certification scheme that guarantees consumers that fur comes from sources that meet the highest welfare requirements and that are independently controlled. Furmark also guarantees complete transparency and traceability from source of origin to the consumer. Furmark is supported by the major fashion concern LVHM and Kering. In addition to the introduction of Furmark, the entire value chain is screened for areas where reduced CO2 emissions and other environmental benefits can be achieved, such as reduced emissions of ammonia through improved feed, improved tanning and dying techniques, innovative fur preservation techniques and more reuse through recycling and upcycling of fur.
Fur is already one of the most sustainable materials in the world," said an enthusiastic Ron Haarman, spokesperson for Furlab. ´´ Recently the prestigious Belgian research institute Organic Waste Systems confirmed that fur breaks down biologically as quickly as leaves that fall from the tree. Add to that the lifespan of up to 25 years and the countless possibilities of reuse, then you understand that fur is the epitome of ´slow fashion´. A third of the fur articles are already being bought second-hand. This is not a reason to sit still, but rather to make further progress in various areas in order to become a fully sustainable industry. That is the purpose of the sustainability strategy. At Furlab we will focus primarily on working more efficiently with fur. How can we achieve better effects with less fur from both a design and user perspective? We also like to think along with the new generation of designers about a new philosophical framework for fashion in which we do not want to lose the functional and communicative power of clothing with much less clothing, but want to anchor it in a new era. A challenge that the entire fashion world faces ''.