Dutch Berivan Cemal wins world title with her collection of sustainable fur
Berivan Cemal was declared the winner of the prestigious Remix competition last Sunday, February 25 in Milan, during Milan Fashion Week. Her designs were considered to be the most innovative by the professional jury. Her collection was also praised for her vision on sustainability. Remix is an annual design competition organized by the International Fur Federation (IFF) in collaboration with Voque talents. Berivan´s collection was made in close cooperation with Furlab. Besides the title she won a reportage in Voque Italy and her collection will be visible in the new worldwide IFF campaign Fur Now. She also will be invited for a masterclass improving her fur techniques and skills.
The concept for Berivan's collection was born from her Kurdish background. In this culture use is made of mink covers as bedspread. A wonderful example of improper advertising because the feather light bedspreads with large floral motifs are very soft and light, but of course not made of fur. It reminded her in a playful manner of the misinformation that fur protesters keep on repeating over and over again, until it is seen as the truth. For example, the misconception that imitation, plastic fur would be better for the environment than real fur. Berivan translated the use of mink blankets to large drawing like coats and painted the blood patterns themselves on unbleached silk organza.
Berivan's vision on sustainability has not only been translated into the designs but also into the origin of the fur. She used sealfur from Greenlandic Inuit, among other things. This is fur from adult seals from which the meat has been eaten. The sale of this fur is one of the few sources of income for the local population to maintain their minimum standard of living. Using a natural resource in this way is part of the 'World Conservation Strategy of the International Union for the Conservation of Nature (IUCN). Berivan also used byproducts from pestcontrol and left over stocks of fabrics from other designers.
"This award is recognition", says Berivan Cemal. 'For me, sustainability is an important theme. The fashion world is facing a major transition from one of the most polluting to a clean industry. Natural materials should play a major role in this, including fur. My collection is a plea for sustainable fashion and sustainable fur ''
'' I've been impressed by the work of Berivan from the first moment '' says Django, creative manager at Furlab. '' Working with her was a challenge. She is an groundbreaking designer in style and philosophy and thus an example for a new generation of conscious thinkers and doers. With her collection and the world title she has given the future of fur a strong impulse ''.
100 Designers from 23 countries took part in Remix 2019. The jury consisted of Sara Sozzani Maino (vice director Voque Italie and head of Voque Talents), Gabriele Colangelo (creative director Giada), Astrid Andersen (Danish designer), Bryanboy (fashion blogger, socialite and businessman) and Samantha De Reviziis (sustainability expert and founder from SDR agency).
Berivan's collection in the front followed up by the other finalists collections, exhibited in Milan
Berivan Cemal posing in front of her collection, holding her trophy
the 2019 REMIX winner with the proud creative manager of FURlab, DJANGO